Digital markets are characterised by rapid change. In addition to start-ups, established companies (e.g. Netflix, Bosch) must therefore also constantly rethink and develop their business models. With us, you will learn how to innovate and successfully market IT-based products and services.

Experiments are a central component in the development of successful business models, in web development and in online marketing, as they provide quick and efficient insights into the preferences and behaviour of customers. With us, you will learn to design and analyse your own online experiments hands-on.

Digital markets sometimes differ drastically from traditional markets. Understanding these differences is crucial for the development of successful business models and for strategic decisions in product and pricing policy. We teach you about these differences and show you how to optimise product and pricing policy using economic models.

Whether in everyday life or at work - you often have to familiarise yourself with new topics. We help you learn how to quickly and systematically gain an overview of a topic.

Would you like to realise your own ideas or projects during your studies? In many of our modules, we give you the opportunity to choose topics freely and gain experience in realising your own projects - alone or in a team.

Through presentations and discussion rounds, you can learn how to present key content and results in a way that is appropriate for your target group and how to convincingly defend your own points of view.

With us, you can learn to present your knowledge in a concise and structured way.

*wird im Wintersemester 2025/26 nicht angeboten ** wird im Sommersemester 2025 nicht angeboten