Our teaching
Microsoft, Apple, Amazon, Google and Meta: these companies operate in digital markets because they use digital technologies to enable their customers to exchange or consume products and services. However, the importance of digital markets extends far beyond these prominent examples. Virtually every company today is confronted with the challenges of advancing digitalisation, for example
- through an increasing proportion of information technologies in their own products (e.g. automotive manufacturers and mechanical engineering companies)
- increasing competition via digital sales channels (e.g. for retailers through online shops, for banks through internet-based financial service providers)
- the risk of their own products being completely replaced by digital products (e.g. analogue cameras and maps)
At our department, students learn how to make informed decisions and be successful in digital markets. We support you in developing the necessary professional and personal skills:
Expertise
Experiments are a central component in the development of successful business models, in web development and in online marketing, as they provide quick and efficient insights into the preferences and behaviour of customers. With us, you will learn to design and analyse your own online experiments hands-on.
Digital markets sometimes differ drastically from traditional markets. Understanding these differences is crucial for the development of successful business models and for strategic decisions in product and pricing policy. We teach you about these differences and show you how to optimise product and pricing policy using economic models.
Personal competences
"The digital transformation affects everyone: Employers and employees, students and families, young and old. In the countryside and in the city. In the workshop next door and in large companies. This harbours great opportunities - but also challenges."
Federal Ministry for Economic Affairs and Energy
Teaching programme
Module overview
| Module name | Semester | ECTS | Language | Person responsible |
|---|---|---|---|---|
| Assessment phase | ||||
| M.184.1033 Mentoring Business Informatics (voluntary additional offer of the faculty, participation is recommended) | winter term | 0 | GER | Department of Information Systems |
| M.184.1352 Fundamentals of Information Management | winter term | 5 | GER | Prof. Dr. Dennis Kundisch |
| Profiling phase | ||||
| M.184.2354 Economics of digital markets | summer term | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.2357 Innovative Ideas Seminar (Undergraduate) | summer and winter term | 10 | GER | Prof. Dr. Dennis Kundisch |
| M.184.2358 Student research project Digital Markets | summer or winter term | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.3356 Methods for developing IT-based business models | winter term | 5 | GER | Prof. Dr Dennis Kundisch |
| M.184.3390 #myfirstresearchpaper: How to write a Research Paper in Information Systems (Undergraduate) | summer term | 5 | GER | Prof. Dr. Dennis Kundisch |
Module overview
| Module name | Semester | ECTS | Language | Person responsible |
|---|---|---|---|---|
| M.184.4341 Microeconomics on Digital Market Data | winter term | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.4342 Project Seminar Conversational Agents: Business informatics and sociology in dialog | summer term | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.4350 Project Seminar Generative AI and Digital Markets | winter term | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.4355 Research Methods in Information Systems* | winter term* | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.4359 Markets for Information Goods** | summer term** | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.5350 Innovative Ideas Seminar (Graduate) | summer and winter term | 10 | GER | Prof. Dr. Dennis Kundisch |
| M.184.5355 Experiments on Digital Markets** | summer term** | 5 | GER | Prof. Dr. Dennis Kundisch |
| M.184.5354 Information Processing in Digital Markets* | winter term* | 5 | ENG | Prof. Fethi Rabhi, PhD |
| M.184.5351 Project Seminar Digital Service Innovations | summer term | 5 | GER | Dr Anna Gehring, Sebastian Lübbers |
| M.184.5356 Health Care Digitalisation | winter term | 5 | GER | Honorary Professor Dr Carsten Claussen |
| M.184.5357 Risk Management | winter term | 5 | GER | Dr. Thomas Sommer-Dittrich |
| M.184.5390 #myfirstresearchpaper: How to write a Research Paper in Information Systems (Graduate) | summer term | 5 | GER | Prof. Dr. Dennis Kundisch |
* will not be offered in winter termin 2024/25 | ||||
Guest lectures & excursions
Guest lectures and excursions ensure a regular exchange of knowledge between practice and the university as well as with other scientists and offer students the opportunity to familiarise themselves with current practical problems and solutions as well as related scientific fields.
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