Expertise
Experiments are a central component in the development of successful business models, in web development and in online marketing, as they provide quick and efficient insights into the preferences and behaviour of customers. With us, you will learn to design and analyse your own online experiments hands-on.
Digital markets sometimes differ drastically from traditional markets. Understanding these differences is crucial for the development of successful business models and for strategic decisions in product and pricing policy. We teach you about these differences and show you how to optimise product and pricing policy using economic models.
Personal competences
"The digital transformation affects everyone: Employers and employees, students and families, young and old. In the countryside and in the city. In the workshop next door and in large companies. This harbours great opportunities - but also challenges."
Federal Ministry for Economic Affairs and Energy
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