Ex­pert­ise

Digital markets are characterised by rapid change. In addition to start-ups, established companies (e.g. Netflix, Bosch) must therefore also constantly rethink and develop their business models. With us, you will learn how to innovate and successfully market IT-based products and services.

Experiments are a central component in the development of successful business models, in web development and in online marketing, as they provide quick and efficient insights into the preferences and behaviour of customers. With us, you will learn to design and analyse your own online experiments hands-on.

Digital markets sometimes differ drastically from traditional markets. Understanding these differences is crucial for the development of successful business models and for strategic decisions in product and pricing policy. We teach you about these differences and show you how to optimise product and pricing policy using economic models.

Per­son­al com­pet­ences

Whether in everyday life or at work - you often have to familiarise yourself with new topics. We help you learn how to quickly and systematically gain an overview of a topic.

Would you like to realise your own ideas or projects during your studies? In many of our modules, we give you the opportunity to choose topics freely and gain experience in realising your own projects - alone or in a team.

Through presentations and discussion rounds, you can learn how to present key content and results in a way that is appropriate for your target group and how to convincingly defend your own points of view.

With us, you can learn to present your knowledge in a concise and structured way.

"The digital transformation affects everyone: Employers and employees, students and families, young and old. In the countryside and in the city. In the workshop next door and in large companies. This harbours great opportunities - but also challenges."

Federal Ministry for Economic Affairs and Energy

Teach­ing philo­sophy

Elect­ive mod­ule help

In­nov­at­ive Ideas Sem­in­ar (Un­der­gradu­ate)

Are you in your Bachelor's degree and have your own business or project idea? In the Innovative Ideas module (10 ECTS), we help you to realise your idea, whether alone or in small groups.

Mann mit Virtual Reality Brille.

In­nov­at­ive Ideas Sem­in­ar (Gradu­ate)

Are you a Master's student with your own business or project idea? In the Innovative Ideas module (10 ECTS), we help you to realise your idea, whether alone or in small groups.

08.05.2025 - 08.05.2025

Guest lec­ture on the top­ic „How So­cial Com­merce is Shap­ing Di­git­al Mar­kets”

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20.01.2025 - 20.01.2025

Guest lec­ture on the top­ic "Agile Soft­wareentwicklung in der Prax­is"

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25.11.2024 - 25.11.2024

Guest lec­ture on "Di­git­al­is­ier­ung in der Ver­pack­ungs­branche: Er­folgsstrategi­en und Auf­bau ein­er mo­d­ernen IT-Or­gan­isa­tion"

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31.10.2024 - 31.10.2024

Guest lec­ture on the top­ic of "Geschäfts­mod­elle und Szenario Man­age­ment / Szenario En­twicklung"

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04.07.2024 - 04.07.2024

Guest lec­ture on the top­ic "Search En­gine Ad­vert­ising - In­sights in­to prac­tice"

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13.06.2024 - 13.06.2024

Guest lec­ture on "The im­port­ance of sup­ply chains for e-com­merce suc­cess"

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15.01.2024 - 15.01.2024

Guest lec­ture on the top­ic "Hand in hand for the bread trade"

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18.12.2023 - 18.12.2023

Guest lec­ture on "IT se­cur­ity - prac­tic­al ex­per­i­ence and cur­rent trends"

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11.12.2023 - 11.12.2023

Guest lec­ture on the top­ic "How does the di­git­al weath­er mar­ket work?"

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11.12.2023 - 11.12.2023

Guest lec­ture on the top­ic "A Glimpse on Big Data Ana­lyt­ics and its Ap­plic­a­tions"

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30.11.2023 - 30.11.2023

Guest lec­ture on the top­ic "Busi­ness mod­els for di­git­al trans­form­a­tion"

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20.11.2023 - 20.11.2023

Guest lec­ture on the top­ic "From phys­ic­al to di­git­al - in­sights in­to the de­vel­op­ment of in­nov­at­ive, user-centred in­nov­a­tions and…

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