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Management Information Systems and Data Analytics
Prof. Dr. Oliver Müller
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In our digitized and networked world data is collected in ways never seen before. This data deluge has the potential to transform the way business, government, and science are carried out. Our research focuses on leveraging this data to support human judgment and decision making.

The following topics are key areas of research and teaching:

  1. Supporting human judgment and decision making with data and algorithms
  2. Use of machine learning to extract knowledge from unstructured data, i.e. texts and images
  3. Acceptance and economics of big data and machine learning

Areas of application include marketing and sales (e.g., pricing, customer service, e-commerce), human resource management (e.g., recruitment, training), finance (e.g., credit risk), and sports (e.g., performance analysis).

The University for the Information Society