Many industrial goods companies no longer see themselves purely as producers, but as providers of holistic solutions for their customers. Diebold Nixdorf, for example, not only sells self-service checkouts, but also supports retailers in making the entire self-service process attractive. This means that companies like Diebold Nixdorf are now taking on far more responsibility for key processes at customer companies. The change in companies towards more service and solution offerings is summarised in research under the term servitisation (also service transition or service transformation). In our research, we focus on the consequences of this change for the companies offering services and the customer companies.