Welcome to the Chair of Marketing and Value Creation!

Our Chair is dedicated to research and teaching on the question of how marketing can contribute value to customers, companies and society. The overarching aim is to design marketing strategies and instruments and to identify options for action that take into account the economic, ecological and social needs of the various stakeholders. With this perspective, we want to contribute to the consideration and management of changing framework conditions for companies.

News

19.10.2023

Fachliche Weiterbildung beim VHB in Berlin

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16.10.2023

Verstärkung für unser Team

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26.09.2023

Informationen zum Mastermodul "Business-to-Business Marketing"

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26.09.2023

Informationen zum Bachelormodul "Grundlagen der Marketingforschung"

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08.08.2023

Neue Module im Wintersemester

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Our research

Research profile

Research topics

Research projects

Our teaching

Teaching profile

Teaching programme

Final theses

Our practice

Our Chair is characterised by a high degree of practical orientation, which is reflected in numerous corporate collaborations. We use various cooperation formats to achieve a close integration of research, teaching and practice. Our goal is to develop relevant and realisable recommendations for action for companies and consumer institutions through research and teaching.

Our team

Prof. Dr. Eva Böhm

Business Administration, esp. Marketing and Value Creation

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Anke Markert, (geb. Müller)

Business Administration, esp. Marketing and Value Creation

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Linda Angenendt

Business Administration, esp. Marketing and Value Creation

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Johanna Horsthemke

Business Administration, esp. Marketing and Value Creation

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Corinna Pietsch

Business Administration, esp. Marketing and Value Creation

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Contact us

Business Administration, esp. Marketing and Value Creation

Fakultät für Wirtschaftswissenschaften

Building Q3
Paderborn University
Warburger Str. 100
33098 Paderborn
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