Welcome to the Chair of Marketing and Value Creation!
Our Chair is dedicated to research and teaching on the question of how marketing can contribute value to customers, companies and society. The overarching aim is to design marketing strategies and instruments and to identify options for action that take into account the economic, ecological and social needs of the various stakeholders. With this perspective, we want to contribute to the consideration and management of changing framework conditions for companies.
Our practice
Our Chair is characterised by a high degree of practical orientation, which is reflected in numerous corporate collaborations. We use various cooperation formats to achieve a close integration of research, teaching and practice. Our goal is to develop relevant and realisable recommendations for action for companies and consumer institutions through research and teaching.
Contact us
Business Administration, esp. Marketing and Value Creation
Faculty of Business Administration and Economics
Warburger Str. 100
33098 Paderborn
