Speaker
Company

Title of the guest lecture

Event

Date

Dr. Markus Husemann-Kopetzky
(Sales Management Institute)

Behavioural pricing in e-commerce

Konsumentenverhalten

Tue, 23.06.23, 09:15-10:45, Q0.101

Vanessa Schäfers
(Wortmann Schuh-Holding)

Marketing measures in the course of time

Konsumentenverhalten

Tue, 04.07.23, 11:15-12:45, H2

Speaker
Company

Title of the guest lecture

Event date

Date

Dr Tabea Tesch
(Brand Marketing Specialist D/A/CH at Royal Canin (Mars Inc.))

Online product tester programmes - insights into how they work and their added value for market research and marketing Basics of marketing research

Tue, 21.11.23, 14:15-16:45, H2

Dr Anna Gehring (Consultant , UNITY AG)

Customer Success Management in B2B companies

Business-to-Business Marketing

Thu, 07.12.23, 11:15-12:45, H3