Speaker | Title of the guest lecture | Event | Date |
Dr. Markus Husemann-Kopetzky | Behavioural pricing in e-commerce | Konsumentenverhalten | Tue, 23.06.23, 09:15-10:45, Q0.101 |
Vanessa Schäfers | Marketing measures in the course of time | Konsumentenverhalten | Tue, 04.07.23, 11:15-12:45, H2 |
Speaker | Title of the guest lecture | Event date | Date |
Dr Tabea Tesch | Online product tester programmes - insights into how they work and their added value for market research and marketing | Basics of marketing research | Tue, 21.11.23, 14:15-16:45, H2 |
Dr Anna Gehring (Consultant , UNITY AG) | Customer Success Management in B2B companies | Business-to-Business Marketing | Thu, 07.12.23, 11:15-12:45, H3 |