A useful start to our SOCO teaching is usually the module Fundamentals of Social Media & Cooperative Technologies! It offers a broad overview of the latest technologies and design aspects and introduces theories of individual and group-oriented user behaviour in social media in such a way that you will be able to better analyse and design consumer behaviour, participation and community management.

The focus is always on how theories and design approaches can be meaningfully applied in a corporate context, e.g. for community management, customer loyalty, to promote more participation, innovation and expert exchange, for successful digital teamwork or the introduction of social media and digital cooperation in the work process.

Social media management is an important skill. This topic will be offered in a separate module on social media management methods from spring 2019. The focus will be on the design, use and management of social media in corporate functions such as marketing, customer service and human resource management. Other focal points such as social media strategy, crisis management with social media and knowledge management are also included. The social media functions are still only well coordinated in very few companies, meaning that the skills taught are very relevant on the labour market.

You can deal with specific company examples or topics in more detail in the seminars and coursework events. You can draw on given current topics, tinker with technical innovations, try out the latest technologies or collaborate with companies. Always under expert guidance and with an introduction to professional scientific working methods. Get to grips with social media and social computing and become a future-oriented specialist in this field! With a little initiative and organisation, the SOCO Bachelor's thesis can be your ticket into a company.

Here you can find an overview of the SOCO Bachelor's portfolio. Below the image you will find a table with links to the formal module descriptions.