While the European business elite goes on a pilgrimage to the Silicon Valley to learn from the creative atmosphere, Google’s innovation Chief Dr. Frederik G. Pferdt comes to Paderborn. Dr. Frederik G. Pferdt, Alumnus of the Faculty of Economics at University of Paderborn, discusses how Google employees are encouraged and motivated to recognize their ideas and make them available to the corporation. What implications does this have for the design of innovations in universities and industry?
Within the lecture series “Economic thinking and acting”, we invite you to visit the moderated conversation including a panel discussion in lecture room L1 at 11 am on November 19, 2016.
Google Chief Innovation Evangelist Dr. Frederik G. Pferdt in conversation with the Faculty of Business Administration and Economics.
"Shaping Innovation"
Georg Giersberg from “Frankfurter Allgemeine” will take over the moderation.
Panelists are
Prof. Dr. Stefan Betz (Production Management and Controlling)
Prof. Dr. Daniel Beverungen (Business Information Systems)
Prof. Dr. Peter F. E. Sloane (Economic Education)
Dr. Sebastian Vogt (TecUP)
- What does the promotion of creativity, entrepreneurial spirit and dealing with digital media and risk-taking mean for educational institutions? What for higher education, training and further education in economics? What does science say about it?
- What do we learn about the innovation efforts and successes in industry and the service sector, what about industry 4.0? What role do incentives and performance measurement play? What does science say about it?
In 2011, Frederik G. Pferdt got his PhD with an economics-education topic at the Faculty of Business Administration and Economics. He is Google Chief Innovation Evangelist, co-founder of the innovation cell "The Garage" by Google and Adjunct Professor at the d.school of Stanford University. He is responsible for creativity at Google and trains innovators. With the development of the 'Learning Design: Lab' at University of Paderborn, the economic pedagogue Pferdt was able to successfully start his path in Silicon Valley.
More information about the event can be found at:
<link aktuelles pressemitteilungen nachricht newsid googles-innovationschef-dr-frederik-g-pferdt-spricht-in-paderborn-den-eigenen-ideen-vertrauen>wiwi.uni-paderborn.de/aktuelles/pressemitteilungen/nachricht/newsid/googles-innovationschef-dr-frederik-g-pferdt-spricht-in-paderborn-den-eigenen-ideen-vertrauen/