The transport sector is responsible for around 25 % of greenhouse gas emissions. Minimising fuel consumption is one of the main objectives of climate protection measures. For logistics companies, minimising fuel consumption has the positive side effect of reducing their variable costs. Although social and operational goals are aligned, many companies do not succeed in reducing fuel consumption. One of the main reasons for this is the driving behaviour of truck drivers.

In this project, we combine insights from behavioural science and technology and feedback mechanisms for truck drivers. We use feedback mechanisms and gamification. Our initial results have led to a sustainable reduction of around 10% in fuel consumption.

In addition, we are also analysing how environmental conditions, in particular various aspects of traffic density, affect drivers' propensity to automate and thus to drive well.