The research of the chair deals with questions of relationship marketing. Relationship marketing encompasses all activities of companies that serve to establish, develop and maintain successful customer relationships. The superior research interest is to better understand and control both the intended and the unintended effects of relationship marketing. One focus of the research is on the diverse opportunities and challenges of the digital transformation for customer relationships.

The Chair of Business Administration, esp. Marketing and Digital Transformation, has two open positions as research assistant (f/m/d). You can find the job advertisement here.