Artificial intelligence (AI) is often perceived as a disruptive technology that leads to uncertainties among employees and, eventually, fears of job loss arise. While many organisations have moved beyond the planning phase, it is crucial to shed light on the perception of AI to manage the employees’ attitudes towards it and to counteract possible resistance behaviour. To examine the perception of AI, Professor Mirbabaie and his colleagues…
While social media allows businesses unprecedented levels of communication, those also come with risks, as constant negative Word-of-Mouth (NWOM) may jeopardise a corporate image and cause defensiveness in corporate communication. This paper presents a case study of the railway company Deutsche Bahn and how they communicate through Twitter. For this, Professor Mirbabaie and his co-authors analysed 36,757 Twitter postings using sentiment and…
Digital nomadism had been exclusively related to entrepreneurs, freelancers, and gig workers. But recently, the working conditions of knowledge workers rapidly changed as corporate employees began to uncouple their work from stationary (home) offices and 9-to-5 schedules too. Still, this fundamentally differs from the original notion of digital nomadism. Therefore, in this paper, Professor Mirbabaie and his colleagues explore the work identity of…