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Zielgruppe Master
Inhalt The "Metaverse" is a computer-generated, three-dimensional, fully immersive environment (Drucker, 1994). The term was first coined by Neal Stephenson in his 1992 novel Snow Crash. Today, companies such as META aka Facebook invest hundreds of millions of dollars in building the leading metaverse. Apart from that, the Metaverse promises interesting opportunities for knowledge workers to collaborate and overcome spatial constraints of remote work. The aim of this thesis is to investigate the boundary conditions of performing knowledge in virtual environments such as a Metaverse. To do this, you will get a pair of VR-Goggles (Oculus Quest I) for conducting qualitative experiments at the University. Moreover, it is required to work with an accompanying theory such as conflict-distraction theory.
  • Park, S. -M. and Kim, Y. -G. (2022) "A Metaverse: Taxonomy, Components, Applications, and Open Challenges," in IEEE Access, 10, 4209-4251.
  • Robinson, S. and Mendelson, A. L. (2012) “A Qualitative Experiment: Research on Mediated Meaning Construction Using a Hybrid Approach”, Journal of Mixed Methods Research, 6(4), pp. 332–347.
  • Baron, R. S. (1986). “Distraction-Conflict Theory: Progress and Problems”. Advances in Experimental Social Psychology, 1–40.
  • Davenport, T. (2005). “Thinking for A Living: How to Get Better Performance and Results from Knowledge Workers”. Harvard Business School Press.
Kontakt Jonas Rieskamp
Zielgruppe Bachelor (evtl. Master)

Attracting and retaining talent has become more competitive due to demographic change and has gained new focal points through digitization accelerated by the Covid-19 pandemic. Similarly, the trend of working independently and flexibly from anywhere as so-called “Digital Nomads” has emerged globally. To address both trends, companies begin to adopt a similar working model of “Corporate Nomadism” and have to implement it into their Employer Branding strategy. The aim of this thesis is to investigate the extent to which Corporate Nomadism is implemented in organizations' Employer Branding strategy. To do this, this thesis could follow a qualitative approach and conduct interviews with respective organizations. This topic raises questions about the extent to which digital or corporate nomadism can be integrated successfully into the employer branding strategy of an organization, what advantages and disadvantages it can offer for employers, or what impact it has on the employees’ willingness to select the respective job.

  • Kong, D., Schlagwein, D., & Cecez-Kecmanovic, D. (2019). Issues in Digital Nomad-Corporate Work: An Institutional Theory Perspective. Proceedings of the 27th European Conference on Information Systems, 1–16.
  • Frick, N., & Marx, J. (2021). Integrating Digital Nomads in Corporate Structures: Managerial Contemplations. In Proceedings of the 54th Hawaii International Conference on System Sciences, Grand Wailea, Maui, Hawaii.
  • Schlagwein, D. (2017). 'Escaping the Rat Race': Different Orders of Worth in Digital Nomadism. In CNOW, Seoul.
  • Schlagwein, D. (2018a). "Escaping the Rat Race": Justifications in Digital Nomadism: Research-in- Progress Papers. In Proceedings of 26th European Conference onf Information Systems: Beyond Digitization-Facets of Socio-Technical Change, Portsmouth, UK.
  • Schlagwein, D. (2018b). The History of Digital Nomadism. In International Workshop on the Changing Nature of Work (CNOW), San Francisco.
Kontakt Marie Langer

Die Universität der Informationsgesellschaft