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Zielgruppe | Master |
Inhalt | AI-generated Misinformation on Social Media. The impact of social media on crises is a popular and controversial topic in today's world. Especially within current research, researchers are focusing in depth on misinformation, so-called fake news. Thereby, previous research focuses on the identification of misinformation or fake news on social media by using AI-enabled technology. In particular, current research questions how AI can be developed or used to recognize and detect misinformation. However, this thesis will consider an opposite approach, examining the nature of fake news generated by an AI and shared via social media. Thus, this research should specifically investigate the extent to which generative AI (e.g., ChatGPT) itself creates and disseminates misinformation. |
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Kontakt | Marie Langer |
Zielgruppe | Master |
Inhalt | The impact of the 4-day workweek on Technology Use. In Silicon Valley, the 4-day workweek model is becoming more prevalent, and many employers are adapting this new work concept within their companies. Many studies are currently focusing on the influence of this work modality on employee productivity. In particular, they are investigating the impact on employee productivity when they work only 4 days instead of the regular 5 days. Researchers question which changes are necessary to adapt the existing work structures to the new modalities and to create the same or even improved productivity. In this thesis the role of technology and technology use in this context should be investigated. Therefore, it is proposed to conduct a case study with a company that has implemented the 4-day model. A qualitative research design, i.e. in the form of interviews, is suitable for this thesis. |
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Kontakt | Marie Langer |
Zielgruppe | Bachelor oder Master |
Inhalt | The Social CTO - How Chief Technology Officers Use Social Media. The purpose of this thesis is to examine how Chief Technology Officers (CTOs) use social media, for example, to stay up to date on current technologies and innovations or to obtain input for their work. Previous research shows a tendency to consider this context concerning Chief Executive Officers (CEOs), but not specifically to CTOs. It is expected that the goals and behaviors of CTOs differ from those of a CEO. Therefore, within this thesis, the social media usage of CTOs should be investigated in order to provide new insights in this area for IS research. To enable this, the LinkedIn platform could be used to search for and identify corresponding CTOs with whom semi-structured interviews could be conducted. |
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Kontakt | Marie Langer |
Zielgruppe | Bachelor (evtl. Master) |
Inhalt | Attracting and retaining talent has become more competitive due to demographic change and has gained new focal points through digitization accelerated by the Covid-19 pandemic. Similarly, the trend of working independently and flexibly from anywhere as so-called “Digital Nomads” has emerged globally. To address both trends, companies begin to adopt a similar working model of “Corporate Nomadism” and have to implement it into their Employer Branding strategy. The aim of this thesis is to investigate the extent to which Corporate Nomadism is implemented in organizations' Employer Branding strategy. To do this, this thesis could follow a qualitative approach and conduct interviews with respective organizations. This topic raises questions about the extent to which digital or corporate nomadism can be integrated successfully into the employer branding strategy of an organization, what advantages and disadvantages it can offer for employers, or what impact it has on the employees’ willingness to select the respective job. |
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Kontakt | Marie Langer |
Zielgruppe | Bachelor |
Inhalt | Due to climate change, there are severe weather changes, bushfires, floods, and heat waves that have increased in recent decades and have all been occurring on an unprecedented scale. In these extreme situations, the public needs a reliable source of information and recommendations on how to act to ensure safety and avoid the spread of fake news. Such information is being disseminated not only via traditional channels but also via social media, the necessity, and effectiveness of which has been confirmed by various studies (Willems et al., 2021; Bec and Becken, 2021; Yigitcanlar et al., 2022). This thesis focuses on AI-powered social bots (i.e., automated actors in social networks) to disseminate relevant information and automatically debunks disinformation. This raises the question of the extent to which safety can be guaranteed and how we can prepare for natural disasters using AI-powered social bots in order to make a reliable source of information accessible to the general public. The aim of this thesis is to conduct a literature review to capture the current state of research on social media crisis communication using social bots during natural hazards. |
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Kontakt | Jonas Rieskamp |
Zielgruppe | Master |
Inhalt | The "Metaverse" is a computer-generated, three-dimensional, fully immersive environment (Drucker, 1994). The term was first coined by Neal Stephenson in his 1992 novel Snow Crash. Today, companies such as META aka Facebook invest hundreds of millions of dollars in building the leading metaverse. Apart from that, the Metaverse promises interesting opportunities for knowledge workers to collaborate and overcome spatial constraints of remote work. The aim of this thesis is to investigate the boundary conditions of performing knowledge in virtual environments such as a Metaverse. To do this, you will get a pair of VR-Goggles (Oculus Quest I) for conducting qualitative experiments at the University. Moreover, it is required to work with an accompanying theory such as conflict-distraction theory. |
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Kontakt | Jonas Rieskamp |