Zwei Publikationen des Marketing Lehrstuhls in "Industrial Marketing Management" erschienen

How sales strategy translates into performance
Terho, H.; Eggert, A., Haas. A.; Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. In: Industrial Marketing Management, 45. Jg., Nr. 2, S. 12-21.

Heading for new shores
Eggert, A.; Thiesbrummel, C.; Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? In: Industrial Marketing Management, 45. Jg., Nr. 2, S. 173-183.