Der Lehrstuhl für BWL, insb. Marketing, ist auf der 2015 AMA Summer Marketing Educators' Conference vertreten. Dr. Lena Steinhoff und Carina Witte halten einen Vortrag zum Thema "You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty".
Die Konferenz findet vom 14. bis zum 16. August 2015 in Chicago, IL, USA statt.
Eggert, A.; Steinhoff, L.; Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators' Conference Proceedings, Chicago.
Vortrag auf der 2015 AMA Summer Marketing Educators' Conference
