Forschungsbeitrag in MSI Working Paper Series erschienen

 |  Forschung - Research

Der Artikel „<link http: reports dynamic-effects-of-loyalty-rewards-for-contractual-customers>Dynamic Effects of Loyalty Rewards for Contractual Customers” von Dr. Lena Steinhoff, Eric (Er) Fang (University of Illinois at Urbana-Champaign), Robert W. Palmatier (University of Washington) und Kui Wang (University of Illinois at Urbana-Champaign) ist in der Marketing Science Institute (MSI) Working Paper Series erschienen.