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Research Area: Digital Services

  • Smart Service and development, marketing and provision of networked digital services, with a focus on investigating the benefit, value and acceptance of B2B customers
  • Technologies at the customer interface, like gamification, live video assistance, AI-based service agents, with a research focus on acceptance of end consumers
  • Digital transformation of companies, in particular the development of measurement methods and generic strategies for implementing the digital transformation in companies and functional areas, for example in sales
  • Digital platforms, in particular identification of motives, roles and behavioral patterns of different user groups and the development of strategies to attract and retain users
Further information:

The University for the Information Society