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New publication on theoretical perspectives and applications of gamification in business contexts

The recent publication of Nancy Wünderlich and colleagues composes emerging research areas of gamification in business context, based on eleven novel contributions on gamification. Nancy Wünderlich, Anders Gustafsson, Juho Hamari, Petri Parvinen and André Haff co-authored the paper that is an introduction to the special issue on “Theoretical Perspectives and Applications of Gamification in Business Contexts”. The article will be published in the Journal of Business Research (

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