Prof. Dr. Andreas Eggert präsentiert das Paper "You Might Want to Engage Your Customers, but Choose Them Wisely" (Koautoren: Dr. Lena Steinhoff und Carina Witte) im Rahmen des 4th French-German Workshop on Consumer Empowerment and Transformative Services am 1. Oktober in Strasbourg.
4th French-German Workshop on Consumer Empowerment and Transformative Services
