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Dr. Eva Böhm

Kontakt

 
Raum: Q3.310
Telefon: +49 5251 60-2088
Fax: +49 5251 60-3433
E-Mail: eva.boehm [at] uni-paderborn.de
Curriculum Vitae

Ausbildung

02/2013Erwerb des Akademischen Grades Dr. rer. pol. unter der fachlichen Leitung von Univ.-Prof. Dr. Andreas Eggert, Universität Paderborn.
Dissertationsthema: "Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen - Eine latente Wachstumskurvenanalyse"
Universität Paderborn

10/2002-09/2007Diplom-KauffrauUniversität Paderborn
07/1993-06/2002AbiturImmanuel-Kant-Gymnasium Bad Oeynhausen

 Berufserfahrung

seit 04/2013Akademische Rätin a. Z. am Lehrstuhl für Betriebswirtschaftslehre, insb. MarketingUniversität Paderborn (Univ.-Prof. Dr. Andreas Eggert)
03/2016-03/2017Elternzeit
09/2013-12/2013Visiting Scholar auf Einladung von Prof. Lisa K. Scheer, Ph.D.University of Missouri, Columbia, USA
10/2007-03/2013Wissenschaftliche Mitarbeiterin am Lehrstuhl für BWL, insb. MarketingUniversität Paderborn (Univ.-Prof. Dr. Andreas Eggert)
10/2003-09/2007Studentische Hilfskraft im Bereich Mathematik für WirtschaftswissenschaftlerUniversität Paderborn
09/2006-12/2006Praktikum im Bereich Marktforschung Abteilung Stakeholder ManagementTNS Infratest Bielefeld
Lehrstuhltätigkeiten
  • B2C-Marketing: Konsumentenverhalten
  • Kundenmanagement und -forschung: Marketingforschung, SPSS Übungen
  • Winter/Summer School: Erwerb berufsrelevanter Schlüsselqualifikationen in Kooperation mit Unternehmen
  • Abschlussarbeiten-Kolloquium
  • Betreuung von Abschlussarbeiten

 

Forschungsschwerpunkte
  • Finanzielle Auswirkungen industrieller Dienstleistungsstrategien
  • Umsetzung des Dienstleistungs- und Lösungsgeschäfts im Vertrieb
  • Vertragliche Gestaltung von Dienstleistungs- bzw. Lösungsverkäufen (Performance-Based Contracting)
  • Rolle des Corporate Marketing in diversifizierten Unternehmen

 

Gutachtertätigkeiten
  • Journal of Personal Selling and Sales Management
  • Industrial Marketing Management
  • Journal of Business Economics (ehemals Zeitschrift für Betriebswirtschaft)
  • European Journal of Marketing
  • Journal of Business and Industrial Marketing
  • American Marketing Association (AMA) Marketing Educators’ Conference
  • European Marketing Academy (EMAC) Conference
  • Academy of Marketing Science (AMS) World Marketing Congress
Preise und Stipendien
  • 02/2017: Best Paper Award im Track “Improving the Customer Journey and Services Experiences” auf der AMA Winter Marketing Educators’ Conference 2017, Orlando, für den Beitrag: “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns” gemeinsam mit Ina Garnefeld und Lena Feider (beide Bergische Universität Wuppertal).
  • 02/2016: Best Paper Award im Track “Services Marketing and Retailing” auf der AMA Winter Marketing Educators’ Conference 2016, Las Vegas, für den Beitrag: “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side” gemeinsam mit Christina Cramer und Andreas Eggert.
  • 06/2014: Forschungsförderung des Institute for the Study of Business Markets (ISBM) für das Forschungsprojekt „Investigating Service Growth Strategies in Manufacturing Firms“ gemeinsam mit Lisa K. Scheer und Vamsi Kanuri.
  • 09/2013 - 12/2013: Forschungsstipendium der Deutschen Forschungsgemeinschaft (DFG) für einen dreimonatigen Forschungsaufenthalt bei Professor Lisa K. Scheer, Ph.D., an der University of Missouri, Columbia, USA.
  • 02/2012: Best Paper Award im Track "Designing Products, Services & Solutions" auf der AMA Winter Marketing Educators' Conference 2012, St. Petersburg, FL, für den Beitrag: "Growing with Industrial Services - A Configurational Approach" gemeinsam mit Andreas Eggert und Christoph Thiesbrummel.
  • 02/2012: DAAD-Kongressreiseförderung
  • 02/2011: Overall Best Conference Paper Award auf der AMA Winter Marketing Educators' Conference 2011, Austin, TX, für den Beitrag: Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations" gemeinsam mit Andreas Eggert, Jens Hogreve und Wolfgang Ulaga.
Veröffentlichungen

 

Monografien

  • Münkhoff, E. (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen - Eine latente Wachstumskurvenanalyse, Wiesbaden: Gabler.

Artikel in referierten Fachzeitschriften

  • Garnefeld, I.; Eggert, A.; Husemann-Kopetzky, M.; Böhm, E. (2019). Exploring the link between payment schemes and customer fraud, in: Journal of the Academy of Marketing Science, 47. Jg., Nr. 4, S.595-616. [Link]
  • Garnefeld, I.; Böhm, E.; Klimke, L.; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions, in: Journal of the Academy of Marketing Science, 46. Jg., Nr. 6, S. 1133-1147. [Link]
  • Terho, H.; Eggert, A.; Ulaga, W.; Haas, A.; Böhm, E. (2017). Selling value in business markets: Individual and organizational factors for turning the idea into action, in: Industrial Marketing Management, 66. Jg., S. 42-55. [Link]
  • Eggert, A.; Böhm, E.; Cramer, C. (2017). Business service outsourcing in manufacturing firms: An event study, in: Journal of Service Management, 28. Jg., Nr. 3, S. 476-498. [Link]
  • Böhm, E.; Eggert, A.; Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? In: Industrial Marketing Management, 60. Jg., Nr. 1, S. 101-111. [Link]
  • Böhm, E.; Backhaus, C.; Eggert, A.; Cummins, T. (2016). Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective, in: Journal of Strategic Contracting and Negotiation, 2. Jg., Nr. 1-2, S. 128-149. [Link]
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2014). Revenue and profit implications of industrial service strategies. In: Journal of Service Research, 17. Jg., Nr. 1, S. 23-39.
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2011): Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. In: Industrial Marketing Management, 40. Jg., Nr. 5, S.661-670.

Artikel in Sammelbänden

  • Garnefeld, I.; Böhm, E.; Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In: Helm, S.; Günter, B.; Eggert, A. (Hrsg.): Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 4. Auflage, Wiesbaden: Springer Gabler, S. 599-624.

Artikel in referierten Konferenzbänden

  • Eggert, A.; Böhm, E.; Akalan, R.; Gebauer, H. (2019). Service Growth by Acquisition – An Event Study, 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin.
  • Salonen, A.; Terho, H.; Böhm, E.; Rajala, R.; Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales, ISBM 2018 Academic Conference, Cambridge, MA.
  • Salonen, A.; Terho, H.; Böhm, E.; Rajala, R.; Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?, 47rd European Marketing Academy (EMAC) Annual Conference, Glasgow, UK.
  • Garnefeld, I.; Böhm, E.; Feider, L. (2017). Managing the Necessary Evil: Can Payment Methods Reduce Product Returns, in: 2017 AMA Winter Marketing Educators' Conference Proceedings, Orlando, FL.
  • Cramer, C.; Böhm, E.; Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure? In: 2017 AMA Winter Marketing Educators' Conference Proceedings, Orlando, FL.
  • Eggert, A.; Böhm, E.; Cramer, C. (2016). Business Service Outsourcing in Manufacturing Firms: An Event Study. In: ICRM 2016 Proceedings, Toulouse (nominiert für den “Best Paper Award of the 24th International Colloquium on Relationship Marketing”).
  • Cramer, C.; Böhm, E.; Eggert, A. (2016). The service award paradox, 45rd European Marketing Academy (EMAC) Conference, Oslo.
  • Cramer, C.; Böhm, E.; Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators' Conference Proceedings, Las Vegas, NV.
  • Böhm, E.; Eggert, A.; Backhaus, C.; Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: 2016 AMA Winter Marketing Educators' Conference Proceedings, Las Vegas, NV.
  • Cramer, C.; Böhm, E.; Eggert, A. (2015). Stock market reactions to business service outsourcing in manufacturing firms. In: Proceedings of the 44th European Marketing Academy (EMAC) Conference, Leuven.
  • Feider, L.; Garnefeld, I.; Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference, Leuven.
  • Böhm, E.; Eggert, A.; Terho, H.; Ulaga, W.; Haas, A. (2014). Recognizing value creation opportunities in business markets. In: 2015 AMA Winter Marketing Educators’ Conference Proceedings, San Antonio, TX.
  • Eggert, A.; Böhm, E.; Cramer, C. (2014). Stock market reactions to customer service outsourcing in manufacturing firms. In: 2015 AMA Winter Marketing Educators’ Conference Proceedings, San Antonio, TX.
  • Münkhoff, E.; Eggert, A.; Terho, H.; Haas, A.; Ulaga W. (2014). Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective, ISBM 2014 Academic Conference, San Francisco, CA.
  • Kanuri, V.; Münkhoff, E.; Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?, ISBM 2014 Academic Conference, San Francisco, CA.
  • Eggert, A.; Haas, A.; Terho, H.; Ulaga W.; Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails, ISBM 2014 Academic Conference, San Francisco, CA.
  • Ritter, T.; Eggert, A.; Münkhoff, E.; Ulaga, W. (2014). The corporate marketing department - Between value and vanish, ISBM 2014 Academic Conference, San Francisco, CA.
  • Eggert, A.; Münkhoff, E.; Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? Proceedings of the 43rd European Marketing Academy (EMAC) Conference, Valencia.
  • Garnefeld, I; Münkhoff, E.; Raum, K. (2013). Reducing product returns in online retailing – Do threat and normative appeals really work? In: 2013 AMA Summer Marketing Educators’ Conference Proceedings, Boston, MA.
  • Münkhoff, E.; Garnefeld, I.; Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul.
  • Garnefeld, I; Münkhoff, E.; Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul.
  • Garnefeld, I.; Münkhoff, E.; Bruns, A. (2012): I thought It was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators´ Conference Proceedings, Chicago.
  • Eggert, A.; Münkhoff, E.; Thiesbrummel, C. (2012): Growing with industrial services - A configurational approach. In: 2012 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg (ausgezeichnet mit dem Best Paper Award).
  • Muenkhoff, E.; Garnefeld, I.; Bruns, A. (2011): Time extension of sales promotions - How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference, Ljubljana.
  • Eggert, A.; Muenkhoff, E.; Thiesbrummel, C. (2011): Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference, Ljubljana.
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Muenkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators' Proceedings, Austin (ausgezeichnet mit dem Best Overall Conference Paper Award).
  • Muenkhoff, E. (2010). Revenue and profit implications of manufacturers' service strategy - A latent growth curve modeling approach, European Marketing Academy (EMAC) Doctoral Colloquium, Ljubljana.
  • Muenkhoff, E.; Garnefeld, I.; Hogreve, J.; Eggert, A. (2010). Referral reward programs: A means for service recovery? In: Proceedings of the 18th International Colloquium on Relationship Marketing, Reading.
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Muenkhoff, E. (2010). Disentangling the revenue and cost implications of the service transition: A latent growth analysis. In: Proceedings of the ISBM 2010 Academic Conference, Boston.
  • Muenkhoff, E. (2010). Industrial service offerings: When do they pay off? Präsentation im Rahmen des Ph.D. Student Camp for Research in Business-to-Business Markets auf der ISBM 2010 Academic Conference, Boston.
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Muenkhoff, E. (2010). Industrial services, product innovations, and firm profitability: A longitudinal analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, Karlstad.
  • Garnefeld, I.; Muenkhoff, E.; Hogreve, J.; Eggert, A. (2010). Exploring the effects of referral reward programs on satisfied and dissatisfied customers. In: 2010 AMA Winter Educators' Proceedings, New Orleans.
  • Garnefeld, I.; Muenkhoff, E.; Hogreve, J.; Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, Oslo.
  • Garnefeld, I.; Muenkhoff, E.; Hogreve, J.; Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference, May 26 – May 29, Nantes, France.

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