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Publikationen

Beiträge in referierten Zeitschriften

[in Klammern Angabe der VHB JOURQUAL 3 Kategorie]
 

  • Eggert, A.; Steinhoff, L.; Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. In: Journal of Marketing, 83 Jg., Nr. 5, S. 115-132. [A+]
  • Garnefeld, I.; Eggert, A.; Husemann-Kopetzky, M.; Böhm, E. (2019). Exploring the link between payment schemes and customer fraud, Journal of the Academy of Marketing Science, 47. Jg., Nr. 4, S.595-616. [A]
  • Eggert, A.; Kleinaltenkamp, M.; Kashyap, V. (2019): Mapping Value in Business Markets: An Integrative Framework. In: Industrial Marketing Management, 79. Jg., S.13-20. [B]
  • Garnefeld, I.; Böhm, E.; Klimke, L.; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions, in: Journal of the Academy of Marketing Science, 46. Jg., Nr. 6, S. 1133-1147. [A]
  • Steinhoff, L.; Witte, C.; Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. In: Journal of Service Management Research, 2. Jg., Nr. 2, S. 22-35.
  • Eggert, A.; Ulaga, W.; Frow, P.; Payne, A. (2018). Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use. In: Industrial Marketing Management, 69 Jg., S. 80-90. [B]
  • Terho, H.; Eggert, A.; Ulaga, W.; Haas. A.; Böhm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. In: Industrial Marketing Management, 66. Jg., S. 42-55. [B]
  • Payne, A.; Frow, P.; Eggert, A. (2017). The Customer Value Proposition: Evolution, Development, and Application in Marketing. In: Journal of the Academy of Marketing Science, 45. Jg., Nr. 4, S. 467-489. [A]
  • Eggert, A.; Böhm, E; Cramer, C. (2017). Business Service Outsourcing in Manufacturing Firms: An Event Study. In: Journal of Service Management, 28. Jg., Nr. 3, S. 476-498. [B]
  • Böhm, E.; Eggert, A.; Thiesbrummel, C. (2016). Service transition: A viable option for manufacturing companies with deteriorating financial performance? In: Industrial Marketing Management, 60. Jg., Nr. 1, S. 101-111. [B]
  • Böhm, E.; Backhaus, C.; Eggert, A.; Cummins, T. (2016). Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. In: Journal of Strategic Contracting and Negotiation, 2. Jg., Nr. 1-2, S. 128-149.
  • Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K. (2016). Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations. In: International Journal of Research in Marketing, S. 276-296. [A]
  • Wagner, S.M.; Eggert, A. (2016). Co-Management of purchasing and marketing: Why, when and how? In: Industrial Marketing Management, 52 Jg., Nr. 1, S. 27-36. [B]
  • Steiner, M.; Eggert, A.; Ulaga, W.; Backhaus, K. (2016). Do Customized Service Packages Impede Value Capture in Industrial Markets? In: Journal of the Academy of Marketing Sciences, 44. Jg., Nr. 2, S. 151-165. [A]
  • Steinhoff, L.; Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. In: Journal of the Academy of Marketing Science, 44. Jg., Nr.1, S. 88-107. [A]
  • Terho, H.; Eggert, A.; Haas. A.; Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. In: Industrial Marketing Management, 45. Jg., Nr. 2, S. 12-21. [B]
  • Eggert, A.; Thiesbrummel, C.; Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? In: Industrial Marketing Management, 45. Jg., Nr. 2, S. 173-183. [B]
  • Eggert, A.; Steinhoff, L.; Garnefeld, I. (2015). Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. In: Journal of Service Research, 18. Jg., Nr. 2, S. 210-228. [A]
  • Schneider, M.; Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation, in: Journal of Business Market Management, 7. Jg., Nr. 1, S. 312–328. [D]
  • Eggert, A.; Thiesbrummel, C.; Deutscher, C. (2014). Differential effects of product and service innovations on the financial performance of industrial firms. In: Journal of Business Market Management, 7. Jg., Nr. 3, S. 380-405. [D]
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2014). Revenue and Profit Implications of Industrial Service Strategies. In: Journal of Service Research, 17. Jg., Nr. 1, S. 23-39. [A]
  • Garnefeld, I.; Eggert, A.; Helm, S.; Tax, S. (2013). Growing Existing Customers' Revenue Streams Through Customer Referral Programs. In: Journal of Marketing, 77. Jg., Nr. 4, S. 17-32. [A+]
  • Garnefeld, I.; Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. In: Journal of Service Management, 24. Jg., Nr. 1, S. 64-81. [B]
  • Haas, A.; Eggert, A.; Terho, H.; Ulaga, W. (2013). Erfolgsfaktor Value-Based Selling:  Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. In: Marketing Review St. Gallen, 30. Jg, Nr. 4, S. 64-73. [E]
  • Eggert, A.; Henseler, J.; Hollmann, S. (2012). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In: Journal of Supply Chain Management, 48. Jg., Nr. 2, S. 75-92 (Gewinner des Harold E. Fearon 2012 Best Paper Award). [B]
  • Terho, H.; Haas, A.; Eggert, A.; Ulaga, W. (2012). ‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets. In: Industrial Marketing Management, 41. Jg., Nr. 1, S. 174-185. [B]
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2011). Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis. In: Industrial Marketing Management, 40. Jg., Nr. 5, S. 661-670. [B]
  • Eggert. A.; Serdaroglu, M. (2011). Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Based Approach. In: Journal of Marketing Theory and Practice, 18. Jg., Nr. 2, S. 169-185. [C]
  • Garnefeld, I.; Helm, S.; Eggert, A. (2011). Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty. In: Journal of Service Research, 14. Jg., Nr. 1, S. 93-107. [A]
  • Eggert, A.; Ulaga, W. (2010). Managing Customer Share in Key Supplier Relationships. In: Industrial Marketing Management, 39. Jg., Nr. 8, S. 1346–1355. [B]
  • Wagner, S.; Eggert, A.; Lindemann, E. (2010). Creating and Appropriating Value in Collaborative Relationships. In: Journal of Business Research, 63. Jg., Nr. 8, S. 840-848. [B]
  • Eggert, A.; Ulaga, W.; Hollmann, S. (2009). Benchmarking the Impact of Customer Share in Key-Supplier Relationships: A Resource-Dependence Perspective. In: Journal of Business and Industrial Marketing, 24. Jg., Nr 3/4, S. 154-160 (ausgezeichnet mit dem Emerald Highly Commended Paper Award for Excellence 2010). [D]
  • Gouthier, M.; Eggert, A.; Nogly, F. (2008). Offshoring der Kundeninteraktion. Eine empirische Analyse am Beispiel von Call Centern. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 60. Jg., S. 48-70. [B]
  • Eggert, A.; Helm, S.; Garnefeld, I. (2007). Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden. In: Marketing – Zeitschrift für Forschung und Praxis, 29. Jg., Nr. 4, S. 235-247. [C]
  • Ulaga, W.; Eggert, A. (2006). Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status. In: Journal of Marketing, 70. Jg., Nr. 1, S. 119-136 (Platz drei der meistzitierten Journal of Marketing Aufsätze der Jahre 2006-2009). [A+]
  • Ulaga, W.; Eggert, A. (2006). Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships. In: European Journal of Marketing, 40. Jg., Nr. 3/4, S. 311-327. [C]
  • Eggert, A.; Ulaga, W.; Schultz, F. (2006). Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis. In: Industrial Marketing Management, 35. Jg., Nr. 1, S. 20-27. [B]
  • Ulaga, W.; Arrègle, J.-L.; Eggert, A. (2005). The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships. In: Finanza Marketing E Produzione, 23. Jg., Nr. 3, S. 145-152.
  • Ulaga, W.; Eggert, A. (2005). Relationship Value in Business Markets - The Construct and its Dimensions. In: Journal of Business-to-Business Marketing, 12. Jg., Nr. 1, S. 73-99. [C]
  • Bliemel, F.; Eggert, A.; Fassott, G.; Ballantyne, D. (2004). The Evolution of Relationship Marketing and the International Colloquia: Guest Editors' Commentary. In: Journal of Relationship Marketing, 3. Jg., Nr. 4, S. 1-5. [D]
  • Georges, L.; Eggert, A (2003). Key Account Managers’ Role within the Value Creation Process of Collaborative Relationships. In: Journal of Business-to-Business Marketing, 10. Jg, Nr. 4, S. 1-22. [C]
  • Eggert, A.; Helm, S. (2003). Exploring the Impact of Relationship Transparency on Business Relationships: A Cross-Sectional Study Among Purchasing Managers in Germany. In: Industrial Marketing Management, 32. Jg., Nr. 2, S. 101-108. [B]
  • Eggert, A. (2002). Der Einfluss elektronischer Medien auf Geschäftsbeziehungen: Eine empirische Studie am Beispiel des Electronic Banking. In: Marketing - Zeitschrift für Forschung und Praxis, 24. Jg., Nr. 3, S. 195-205. [C]
  • Eggert, A.; Ulaga, W. (2002). Customer Perceived Value: A Substitute for Satisfaction in Business Markets? In: Journal of Business and Industrial Marketing, 17. Jg., Nr. 2/3., S. 107-118. [D]
  • Eggert, A. (2000). Konzeptualisierung und Operationalisierung der Kundenbindung aus Kundensicht. In: Marketing - Zeitschrift für Forschung und Praxis, 22. Jg., Nr. 2, S. 119-130. [C]
  • Bliemel, F.; Eggert, A. (1998). Kundenbindung - die neue Sollstrategie? In: Marketing - Zeitschrift für Forschung und Praxis. 20. Jg., Nr. 1, S. 37-46. [C]

 

Beiträge in redaktionellen Zeitschriften

 

  • Eggert, A.; Helm, S. (2000). Determinanten der Weiterempfehlung: Kundenzufriedenheit oder Kundenbindung? In: der markt, 39. Jg., Nr. 153, S. 63-72.

 

Monographien und Herausgeberschaften

 

  • Helm, S.; Günter, B.; Eggert, A. (Hrsg.) (2017). Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen. Wiesbaden: Springer Gabler.
  • Steinhoff, L. (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse, Wiesbaden: Springer Gabler.
  • Münkhoff, E. (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse, Wiesbaden: Springer Gabler.
  • Bliemel, F.; Eggert, A.; Fassott, G.; Henseler, J. (Hrsg.) (2005). Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel.
  • Eggert, A. (2004). Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen, Habilitationsschrift, Kaiserslautern.
  • Bliemel, F.; Eggert, A.; Fassott, G.; Ballantyne, D. (Hrsg.) (2004). Special Issue des Journal of Relationship Marketing mit Beiträgen von dem 10th International Colloquium in Relationship Marketing, 3. Jg., Nr. 4.
  • Bliemel, F.; Eggert, A.; Fassott, G. (Hrsg.) (2002). Proceedings of the 10th Intenational Colloquium in Relationship Marketing. Kaiserslautern.
  • Eggert, A.; Fassott, G. (Hrsg.) (2001). eCRM – Electronic Customer Relationship Manage¬ment: Management der Kundenbeziehungen im Internet-Zeitalter. Stuttgart: Schäffer-Poeschel (rezensiert in: Wirtschaftsinformatik, 44. Jg. (2002), Nr. 6, S. 600-607).
  • Eggert, A. (1999). Kundenbindung aus Kundensicht: Konzeptualisierung, Operationalisierung, Verhaltenswirksamkeit. Wiesbaden: Gabler (rezensiert in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 52. Jg. (2000), Dezember, S. 780-781).

 

Beiträge in Sammelbänden

 

  • Eggert, A. (2017). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In: Helm, S.; Günter, B.; Eggert, A. (Hrsg.): Kundenwert, Wiesbaden: Springer Gabler, S. 37-51.
  • Helm, S.; Günter, B.; Eggert, A. (2017). Kundenwert–eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In: Helm, S.; Günter, B.; Eggert, A. (Hrsg.): Kundenwert, Wiesbaden: Springer Gabler. S. 3-34.
  • Eggert, A.; Haas, A.; Ulaga, W.; Terho, H. (2015). Wertbasiertes Verkaufen auf Industriegütermärkten. In: Backhaus, K.; Voeth, M. (Hrsg.): Handbuch Business-to-Business Marketing, Wiesbaden: Gabler, S. 483-493.
  • Ivens, B.; Eggert, A. (2011). Key Account Management. In: Homburg, C.; Wieseke, J. (Hrsg.): Handbuch Vertriebsmanagement, Wiesbaden: Gabler, S. 481-497.
  • Eggert, A.; Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In: Bruhn, M.; Homburg, C. (Hrsg.): Handbuch Kundenbindungsmanagement, Wiebaden: Gabler, S. 191-208.
  • Helm, S.; Eggert, A.; Garnefeld, I. (2009). Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In: V. Esposito Vinzi,V.; Chin, W.; Henseler, J.; Wang, H. (Hrsg.): Handbook of Partial Least Squares - Concepts, Methods and Applications, Berlin: Springer, S. 515-534.
  • Ulaga, W.; Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationships. In: Woodside, A.; Golfetto, F.; Gibbert, M. (Hrsg.). Creating and Managing Superior Customer Value, Vol. 14 of the book series: Advances in Business Marketing and Purchasing, S. 221-247.
  • Bliemel, F.; Eggert, A.; Fassott, G.; Henseler, J. (2005). Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse. In: Bliemel, F.; Eggert, A.; Fassott, G.; Henseler, J. (Hrsg.). Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel, S. 9-16.
  • Fassott, G.; Eggert, A. (2005). Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen. In: Bliemel, F.; Eggert, A.; Fassott, G.; Henseler, J. (Hrsg.). Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel, S. 31-47.
  • Eggert, A.; Fassott, G.; Helm, S. (2005). Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen. In: Bliemel, F.; Eggert, A.; Fassott, G.; Henseler, J. (Hrsg.). Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel, S. 101-116.
  • Fassott, G.; Eggert, A. (2002). Kundenbeziehungsmanagement für elektronische Dienstleistungen. In: Bruhn, M.; Stauss, B. (Hrsg.). Jahrbuch Dienstleistungsmanagement 2002: Electronic Services. Wiesbaden: Gabler, S. 491-512.
  • Bliemel, F.; Eggert, A. (2001). Kundenbindung mit Electronic Commerce. In: Schögel, M.; Tomczak, T.; Belz, C. (Hrsg.). Roadm@p to E-Business. St. Gallen: Thexis, S. 620-633.
  • Eggert, A. (2001). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In: Günter, B; Helm, S. (Hrsg.). Kundenwert: Grundlagen, innovative Konzepte, praktische Umsetzungen. Wiesbaden: Gabler, S. 39-55.
  • Eggert, A. (2001). Konzeptionelle Grundlagen des elektronischen Kundenbeziehungsmanagements. In: Eggert, A.; Fassott, G. (Hrsg.). eCRM – Electronic Customer Relationship Management: Management der Kundenbeziehungen im Internet-Zeitalter. Stuttgart: Schäffer-Poeschel, S. 87-106.
  • Eggert, A.; Fassott, G. (2001). Elektronisches Kundenbeziehungsmanagement (eCRM). In: Eggert, A.; Fassott, G. (Hrsg.). eCRM – Electronic Customer Relationship Management: Management der Kundenbeziehungen im Internet-Zeitalter. Stuttgart: Schäffer-Poeschel, S. 1-11.
  • Bliemel, F.; Eggert, A.; Adolphs, K. (2000). Preispolitik mit Electronic Commerce. In: Bliemel, F.; Fassott, G.; Theobald, A. (Hrsg.). Electronic Commerce. 3. Aufl., Wiesbaden: Gabler, S. 205-217.
  • Bliemel, F.; Eggert, A. (2000). Stärkt Customer Care die Kundenbeziehung? Eine kausalanalytische Untersuchung aus Kundensicht. In: Bruhn, M.; Stauss, B. (Hrsg.). Jahrbuch für Dienstleistungsmanagement 2000 - Kundenbeziehungen im Dienstleistungsbereich. Wiesbaden: Gabler, S. 197-211.

 

Beiträge in referierten Tagungsbänden

 

  • Eggert, A.; Steinhoff, L.; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. [D]
  • Eggert, A.; Steinhoff, L.; Witte, C. (2017). The Loyalty Effect of Gift Purchases. In: 2017 AMA Winter Marketing Educators' Conference Proceedings, Orlando. [D]
  • Cramer, C.; Böhm, E.; Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure? In: 2017 AMA Winter Marketing Educators' Conference Proceedings, Orlando. [D]
  • Eggert, A.; Böhm, E.; Cramer, C. (2016). Business Service Outsourcing in Manufacturing Firms: An Event Study. In: ICRM 2016 Proceedings, Toulouse (Nominiert für den "Best Paper Award of the 24th International Colloquium on Relationship Marketing").
  • Cramer, C.; Böhm, E.; Eggert, A. (2016). The Service Award Paradox. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. [D]
  • Cramer, C.; Böhm, E.; Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators' Conference Proceedings, Las Vegas (ausgezeichnet mit dem "Best Paper Award" im Track Sevices Marketing and Retailing). [D]
  • Böhm, E.; Backhaus, C.; Eggert, A.; Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective, in: 2016 AMA Winter Marketing Educators' Conference Proceedings, Las Vegas. [D]
  • Eggert, A.; Steinhoff, L.; Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators' Conference Proceedings, Chicago. [D]
  • Cramer, C.; Böhm, E.; Eggert, A. (2015). Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, Leuven (nominiert für den "Best Paper Award based on a Doctoral Work"). [D]
  • Feider, L.; Garnefeld, I.; Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference, Leuven (zur Veröffentlichung angenommen). [D]
  • Eggert, A.; Böhm, E.; Cramer, C. (2014). Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, San Antonio, TX. [D]
  • Münkhoff, E.; Eggert, A.; Terho, H.; Haas, A.; Ulaga W. (2014). Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective, ISBM 2014 Academic Conference, San Francisco, CA.
  • Kanuri, V.; Münkhoff, E.; Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?, ISBM 2014 Academic Conference, San Francisco, CA.
  • Eggert, A.; Haas, A.; Terho, H.; Ulaga W.; Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails, ISBM 2014 Academic Conference, San Francisco, CA.
  • Ritter, T.; Eggert, A.; Münkhoff, E.; Ulaga, W. (2014). The corporate marketing department - Between value and vanish, ISBM 2014 Academic Conference, San Francisco, CA.
  • Eggert, A.; Münkhoff, E.; Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? Proceedings of the 43rd European Marketing Academy (EMAC) Conference, Valencia (zur Veröffentlichung angenommen). [D]
  • Terho, H.; Eggert, A.; Ulaga, W.; Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. 2014 AMA Winter Marketing Educators’ Proceedings, Orlando. [D]
  • Eggert, A.; Thiesbrummel, C.; Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. Proceedings of the 20th International Product Development Management Conference, Paris.
  • Eggert, A.; Ulaga, W.; Steiner, M.; Backhaus, K. (2013): Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. [D]
  • Garnefeld, I; Münkhoff, E.; Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. [D]
  • Münkhoff, E.; Garnefeld, I.; Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. [D]
  • Posner, T.; Garnefeld, I.; Eggert, A. (2013): Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. [D]
  • Steinhoff, L.; Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. [D]
  • Eggert, A.; Thiesbrummel, C.; Deutscher, C. (2013): Exploring differential effects of product and service innovations on industrial firms’ financial performance. 2013 AMA Winter Marketing Educators' Proceedings, Las Vegas. [D]
  • Eggert, A.; Garnefeld, I.; Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators' Proceedings, Chicago. [E]
  • Garnefeld, I.; Münkhoff, E.; Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings, Chicago. [D]
  • Eggert, A.; Steiner, M.; Ulaga, W.; Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop, Chicago.
  • Ritter, T.; Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop, Chicago.
  • Eggert, A.; Münkhoff, E.; Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators' Proceedings, St. Petersburg (ausgezeichnet mit dem Best Paper Award, Track: Designing Products, Services, and Solutions). [D]
  • Eggert, A.; Garnefeld, I.; Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators' Proceedings, St. Petersburg. [D]
  • Garnefeld, I.; Helm, S.; Eggert, A.; Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators' Proceedings, St. Petersburg. [D]
  • Terho, H.; Haas, A.; Eggert, A.; Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators' Proceedings, San Francisco. [E]
  • Eggert, A.; Muenkhoff, E.; Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference, Ljubljana. [D]
  • Doescher, K.; Hogreve, J.; Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th Eu-ropean Marketing Academy (EMAC) Conference, Ljubljana. [D]
  • Garnefeld, I.; Helm, S.; Eggert, A.; Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th EMAC Conference, Ljubljana. [D]
  • Münkhoff, E.; Garnefeld, I.; Bruns, A. (2011). Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference, Ljubljana. [D]
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Muenkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators' Proceedings, Austin (ausgezeichnet mit dem Overall Best Conference Paper Award). [D]
  • Eggert, A.; Garnefeld, I.; Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators' Proceedings, Austin. [D]
  • Hunter, G.; Garnefeld, I.; Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators' Conference Proceedings, Austin. [D]
  • Garnefeld, I.; Woisetschläger, D.; Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium in Relationship Marketing, Reading.
  • Münkhoff, E.; Garnefeld, I.; Hogreve, J.; Eggert, A. (2010). Referral Reward Programs: A Means for Service Recovery? In: Proceedings of the 18th International Colloquium in Relationship Marketing, Reading.
  • Garnefeld, I.; Helm, S.; Eggert, A.; Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: Proceedings of the 2010 AMA Summer Marketing Educators' Conference, Boston. [E]
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Muenkhoff, E. (2010). Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In: Proceedings of the 2nd ISBM Workshop at Harvard Business School, Boston.
  • Frick, B.; Eggert, A.; Hogreve, J. (2010). Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In: Proceedings of the 39th EMAC Conference, Copenhagen. [D]
  • Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2010). Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, Karlstad.
  • Garnefeld, I.; Münkhoff, E.; Hogreve, J.; Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: Proceedings of the 2010 AMA Winter Marketing Educators' Conference, New Orleans. [D]
  • Eggert, A., Henseler, J., Hollmann, S. (2009). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In: Proceedings of the 17th International Colloquium in Relationship Marketing, Maastricht (ausgezeichnet mit dem Best Conference Paper Award).
  • Eggert, A.; Ulaga, W.; Hollmann, S. (2009). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In: Proceedings of the 2009 AMA Summer Marketing Educators' Conference, Chicago. [E]
  • Woisetschläger, D., Garnefeld, I., Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In: Proceedings of the 2009 AMA Summer Marketing Educators' Conference, Chicago. [E]
  • Garnefeld, I.; Münkhoff, E.; Hogreve, J.; Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, Oslo.
  • Eggert, A.; Ulaga, W. (2009). Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management, Copenhagen (Einladung als Key Note Speaker).
  • Garnefeld, I.; Helm, S.; Tax, S.; Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators' Proceedings, Tampa. [D]
  • Eggert, A.; Henseler, J.; Hollmann, S. (2009). Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th EMAC Conference, Nantes. [D]
  • Garnefeld, I.; Münkhoff, E.; Hogreve, J.; Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, Nantes. [D]
  • Wagner, S.; Eggert, A.; Lindemann, E. (2008). Creating and Claiming Value in Collaborative Relationships. In: Proceedings of the 37th EMAC Conference, Brighton. [D]
  • Eggert, A.; Serdaroglu, M. (2008). Exploring the Impact of Sales Force Automation on Salesperson Performance: A Task-Based Approach. In: Proceedings of the 37th EMAC Conference, Brighton. [D]
  • Ulaga, W.; Eggert, A.; Schultz, F. (2008). Are all supplier relationships created equal? A multigroup analysis of key supplier and back-up supplier relationships. In: Proceedings of the 37th EMAC Conference, Brighton. [D]
  • Eggert, A.; Ulaga, W. (2008). Linking Customer Value to Customer Share in Business Relationships. In: Brown, J.; Dant, R. (Hrsg.). Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society, 2008 AMA Summer Educators' Proceedings, San Diego. [E]
  • Wagner, S.; Eggert, A.; Lindemann, E. (2008). Creating and Claiming Value in Collaborative Relationships. In: Brown, J.; Dant, R. (Hrsg.). Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society, 2008 AMA Summer Educators' Proceedings, San Diego. [E]
  • Eggert, A.; Serdaroglu, M. (2008). A Task-Based Approach to Explain the Impact of Sales Force Automation on Salesperson Performance. In: Brown, J.; Dant, R. (Hrsg.). Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society, 2008 AMA Summer Educators' Proceedings, San Diego. [E]
  • Helm, S.; Eggert, A.; Garnefeld, I. (2007). Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry. 16th Annual Frontiers in Service Conference, San Francisco, CA, USA.
  • Eggert, A.; Ulaga, W.; Hollmann, S. (2007). Customer Share Marketing from the Customer’s Perspective. In: Mohr, J.; Fisher, R. (Hrsg.). Enhancing Knowledge Development in Marketing, 2007 AMA Summer Educators' Proceedings, Washington, D.C.
  • Helm, S.; Eggert, A.; Garnefeld, I. (2007). Word-of-Mouth as a Source of Customer Loyalty – An Experimental Investigation in the Service Sector. In: Mohr, J.; Fisher, R. (Hrsg.). Enhancing Knowledge Development in Marketing, 2007 AMA Summer Educators' Proceedings, Washington, D.C.
  • Eggert, A.; Henseler, J.; Ringle, C. (2007). Recent Developments in Partial Least Squares Path Analysis (Special Session). In: DeMoranville, C. (Hrsg.). Proceedings of the 13th Academy of Marketing Science (AMS) World Marketing Congress, Verona.
  • Eggert, A.; Ulaga, W. (2007). Conceptualizing, Measuring and Managing Customer Share in Key Supplier Relationships. In: Sharma D.; Borna, S. (Hrsg.). Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. 30, Coral Gables, Florida, S. 149.
  • Eggert, A.; Helm, S.; Garnefeld, I. (2007). Kundenempfehlungen als Quelle der Kundenbindung – eine theoretisch-experimentelle Untersuchung. 69. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V., Paderborn.
  • Gouthier, M.; Eggert, A.; Nogly, F. (2007). Offshoring der Kundeninteraktion. Eine empirische Analyse am Beispiel von Call Centern. 69. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V., Paderborn.
  • Eggert, A.; Helm, S.; Garnefeld, I. (2007). Caught by Your Own Recommendations – Positive Word-of-Mouth as Source of Customer Loyalty. In: Engilbertsson, H.O. (Hrsg.). Flexible Marketing in an Unpredictable World, Proceedings of the 36th EMAC Conference, Reykjavic, S. 135.
  • Ulaga, W.; Eggert, A.; Hollmann, S. (2007). Customer Share Marketing from the Customer’s Perspective. In: Engilbertsson, H.O. (Hrsg.). Flexible Marketing in an Unpredictable World, Proceedings of the 36th EMAC Conference, Reykjavic, S. 78.
  • Eggert, A.; Ulaga, W. (2006). Customer Share in Business-to-Business Markets: Antecedent, Outcome, Contingency. In: Grewal, D.; Levy, M.; Krishnan, R. (Hrsg.). Enhancing Knowledge Development in Marketing, 2006 AMA Summer Educators' Proceedings, Chicago, S. 172-173.
  • Eggert, A.; Ivens, B.; Ulaga, W. (2006). Value Creation and Value Claiming in Business Relationships: The Role of Specific Investments. In: Institute of the Study of Business Markets (Hrsg.). Thinking Big, Thinking Different: Contributions and Challenges in B-to-B Research, August 3-4, Chicago.
  • Eggert, A.; Ulaga, W.; Schultz, F. (2006). Relationship Value as a Driver of Customer Share. In: Avlonitis, G.; Papavassiliou, N.; Papastathopoulou, P. (Hrsg.). Sustainable Marketing Leadership, Proceedings of the 35th EMAC Conference, Athens, S. 230.
  • Helm, S.; Eggert, A.; Garnefeld, I. (2005). Modelling the Impact of Corporate Reputation on Consumer Satisfaction and Loyalty Using PLS. In: Aluja, T.; Casanovas, J.; Vinzi, E.; Morineau, A.; Tenenhaus, M. (Hrsg.). PLS and Related Methods, Proceedings of the PLS’05 International Symposium, Barcelona, S. 299-306.
  • Ivens, B.; Eggert, A.; Ulaga, W. (2005). Value Creating and Value Claiming Norms: An Empirical Test of their Impact on Customer Commitment. In: Walter, B.; Houston, M. (Hrsg.). Enhancing Knowledge Development in Marketing, 2005 AMA Summer Educators’ Proceedings, San Francisco, S. 261-262.
  • Ulaga, W.; Arrègle, J.L.; Eggert, A. (2005). An investigation of the dynamic nature of value creation in business relationships. In: Trailo, G. (Hrsg.). Rejuvenating Marketing, Proceedings of the 34th EMAC Conference, Milano, S. 212.
  • Ulaga, W.; Eggert, A. (2005). Value Based Differentiation in Business Relationships: Gaining and Maintaining Key Supplier Status. In: Seiders, K., Voss, G. (Hrsg.). Marketing Theory and Applications, 2005 AMA Winter Educators’ Proceedings, Austin, S. 294-295.
  • Eggert, A.; Ulaga, W. (2004). Managing Value Chains under the Condition of High Dependence. In: Spekman, R.; Wilson, D. (Hrsg.). New Priorities and Challenges for Business-to-Business Marketers, Proceedings of the 1st ISBM Workshop at Harvard Business School, Boston, S. 7-8.
  • Ulaga, W.; Eggert, A. (2004). Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships. In: Bernhardt, K., Boles, J.; Ellen, P. (Hrsg.). Enhancing Knowledge Development in Marketing, 2004 AMA Summer Educators’ Proceedings, Boston, o.S..
  • Ulaga, W.; Eggert, A. (2004). Trust as a Perfect Mediator of the Value-Commitment Link in Business-to-Business Relationships. In: Munuera-Aleman, J. (Hrsg.). Worldwide Marketing, Proceedings of the 33nd EMAC Conference, Murcia, S. 221.
  • Eggert, A.; Ulaga, W. (2004). Integrating Value into the Nomological Network of Relation¬ship Marketing. In: Cron, W.; Low, G. (Hrsg.). Marketing Theory and Applications, 2004 AMA Winter Educators' Proceedings, Scottsdale, Vol. 15, S. 139-140.
  • Eggert, A.; Ulaga, W. (2003). The Role of Value and Trust in Buyer-Supplier Relationships. In: Spotts, H.E. (Hrsg.): Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. 26, Washington, D.C., S. 284.
  • Georges, L.; Eggert, A.; N’Goala, G. (2003). Testing the Impact of Key Account Managers’ Communication on Customer-Perceived Value and Satisfaction. In: Saren, M.; Wilson, A. (Hrsg.): Proceedings of the 32nd EMAC Conference, Glasgow, S. 74.
  • Georges, L.; Eggert, A.; N’Goala, G. (2003). L’impact de la communication des managers de comptes clés sur la valeur perçue et la satisfaction des clients clés : une étude empirique auprès des acheteurs de produits industriels. In: Merunka, D. (Hrsg.): XIXe Actes de Congrès International de l’Association Française de Marketing, Gammarth, S. 868-885.
  • Eggert, A.; Ulaga, W. (2002). Trust: A driver of relationship performance in business markets? In: Farhangmehr, M. (Hrsg.): Proceedings of the 31st EMAC Conference, Braga, S. 40.
  • Eggert, A.; Georges, L. (2002). Key account management and value creation: An empirical study. In: Farhangmehr, M. (Hrsg.): Proceedings of the 31st EMAC Conference, Braga, S. 79.
  • Ulaga, W.; Eggert, A. (2002). La création de valeur dans les relations entre fournisseurs et clients: proposition d’une échelle. In: Salerno, F. ; Ulaga, W. (Hrsg.): XVIIIe Actes de Congrès International de l’Association Française de Marketing, Vol. 1, Lille, S. 261-279.
  • Georges, L.; Eggert, A. (2002). Elaboration et test d’un modèle explicatif de l’impact du manager de comptes clés sur la création de valeur perçue par les clients clés. In: Salerno, F. ; Ulaga, W. (Hrsg.): XVIIIe Actes de Congrès International de l’Association Française de Marketing, Vol. 2, Lille, S. 63-86.
  • Ulaga, W.; Eggert, A. (2002). Exploring the Key Dimensions of Relationship Value and their Impact on Buyer-Supplier Relationships. In: Evans, K.; Scheer, L. (Hrsg.). Marketing Theory and Applications, 2002 AMA Winter Educators' Proceedings, Austin, Vol. 13, S. 411-412.
  • Ulaga, W.; Eggert, A. (2001). Developing a Standard Scale of Relationship Value in Business Markets. In: Håkansson, H.; Solberg, C.A.; Huemer, L.; Steigum, L. (Hrsg.): Interactions, Relationships and Networks: Strategic Dimensions, 17th Annual IMP Conference Proceedings, Oslo, S. 1-18.
  • Eggert, A.; Helm, S. (2000). Relationship Transparency in Business Markets: A Conceptualisation and Empirical Investigation. In: Ford, D.; Turnbull, P., Ritter, T. (Hrsg.). 16th Annual IMP Conference Proceedings, Bath, S. 1-13.
  • Eggert, A.; Ulaga, W. (2000). Customer Perceived Value: A Substitute for Satisfaction in Business Markets? In: Grundlach, G.; Murphy, P. (Hrsg.). Enhancing Knowledge De¬velopment in Marketing, 2000 AMA Educators' Proceedings, Chicago, Vol. 11, S. 338-339.
  • Eggert, A.; Ulaga, W.; Drapier, L. (2000). Customer Perceived Value in Business Relation¬ships: A Cross-Sectional Survey Among Purchasing Managers in Germany. In: Spotts , H.; Meadow, L. (Hrsg). Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. 23, Montreal, S. 395.
  • Eggert, A.; Ulaga, W. (2000). Developing and Testing a Value-Theory of Relationship Marketing. In: Johnson, W.; Rich, M. (Hrsg.). Business Marketing in the Decade Ahead: The Key Challenges We Face. Proceedings of the Sixth Annual CBIM/ISBM Academic Workshop, Atlanta, S. 1-9.
  • Eggert, A.; Stief, J. (1999). What Constitutes a Relationship? Towards a Conceptualisation of Relationship Marketing's Central Construct. In: McLoughlin, D.; Horan, C. (Hrsg.). Proceedings of the 15th Annual IMP Conference, University College, Dublin, S. 1-15.
  • Bliemel, F.; Eggert, A. (1998). Why Do They Keep Coming Back? Customer Retention and Barriers to Change from the Customers' Perspective. In: Halinen-Kaila, A.; Nummela, N. (Hrsg.). 14th IMP Annual Conference Proceedings, Work in Progress Papers, Vol. 2, Turku, S. 53-68.
  • Bliemel, F.; Eggert, A. (1997). Structural Bonding in Customer-Supplier Relationship: The Case of Prosumer versus Consumer. In: Mazet, F. et al. (Hrsg.). 13th IMP Conference Proceedings, Work in Progress Papers, Vol. 2, Lyon, S. 49-68.

 

Beiträge in redaktionellen Tagungsbänden

 

  • Eggert, A. (2002). eCRM - Ein Konzept zur Revolutionierung der Kundenbeziehungen? In: Bullinger, H.-J. (Hrsg.). Electronic Customer Relationship Management: Lösungen – Strategien – Perspektiven. Stuttgart: Fraunhofer IRB Verlag, S. 105-113.
  • Bliemel, F.; Eggert, A. (2000). Exploring the Limits of Relationship Marketing: An Empirical Investigation Into the Concept and Antecedents of Customer Opportunity Mindedness (COM). In: Gummesson, E. (Hrsg.). Proceedings of the 8th International Colloquium in Relationship Marketing, Stockholm, o.S..
  • Bliemel, F., Eggert, A. (1999). Modelling and Testing the Impact of Customer Care on Rela¬tional Strength. In: Aurier, P.; Hildebrandt, L. (Hrsg.). Proceedings of the Second French-German Workshop on Quantitative Methods in Marketing, Montpellier, S. 71-75.

 

Arbeitspapiere (soweit nicht anderweitig veröffentlicht)

 

  • Steinhoff, L.; Palmatier, R. W. (2013). Understanding the Effectiveness of Loyalty Programs. In: Marketing Science Institute (MSI) Working Paper Series, [13-105].
  • Eggert, A.; Ulaga, W.; Hollmann, S. (2006). Linking Customer Share to Relationship Performance: The Customer’s Perspective. In: Heft 10/2006 der Working Paper Series des Institute for the Study of Business Markets (ISBM) at the Penn State University, University Park.
  • Eggert, A.; Helm, S.; Garnefeld, I. (2006). Caught by Your Own Recommendations – Positive Word-of-Mouth as a Source of Consumer Loyalty. In: Working Paper der Fakultät für Wirtschaftswissenschaften, Nr. 50, Paderborn.
  • Ulaga, W.; Eggert, A. (2003). Relationship Value in Business Markets: Development of a Measurement Scale. In: Heft 2/2003 der Working Paper Series des Institute for the Study of Business Markets (ISBM) at the Penn State University, University Park.
  • Eggert, A. (1998). Paradigmenwechsel im Marketing? Plädoyer gegen die Wiederbelebung einer überholten Vorstellung. In: Heft 5/98 der Kaiserslauterer Schriftenreihe Marketing, hrsg. v. F. Bliemel, Kaiserslautern.
  • Bliemel, F.; Eggert, A. (1998). Kundenbindung aus Kundensicht - Grundlegende Konzeptua-lisierung und explorative Befunde. In: Heft 4/98 der Kaiserslauterer Schriftenreihe Marke-ting, hrsg. v. F. Bliemel, Kaiserslautern.
  • Bliemel, F.; Eggert, A. (1997). Relationship Marketing Under Fire. In: Heft 4/97 der Kaisers-lauterer Schriftenreihe Marketing, hrsg. v. F. Bliemel, Kaiserslautern.
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