Prof. Dr. Eva Böhm

Prof. Dr. Eva Böhm ist seit April 2023 Inhaberin des Lehrstuhls für BWL, insb. Marketing und Value Creation an der Universität Paderborn.

Zuvor war sie von 2020 bis 2023 Inhaberin der Juniorprofessur Marketing an der Technischen Universität Dortmund.

Von 2013 bis 2020 war Eva Böhm als Akademische Rätin und Habilitandin am Lehrstuhl für BWL, insb. Marketing an der Universität Paderborn tätig. In diesem Zeitraum nahm sie zwei Elternzeiten in Anspruch.

2013 verbrachte Eva Böhm einen mehrmonatigen Forschungsaufenthalt an der University of Missouri, USA, für den sie ein Stipendium der Deutschen Forschungsgemeinschaft (DFG) erhielt.

Ihre wissenschaftliche Laufbahn begann Eva Böhm an der Universität Paderborn, wo sie nach einem Studium der Wirtschaftswissenschaften 2013 am Lehrstuhl für BWL, insb. Marketing promovierte.

• Best Paper Award der AMA Winter Marketing Educators’ Conference (2020)
• Best Paper Award des Journal of Strategic Contracting and Negotiation (2018)
• Best Paper Award der AMA Winter Marketing Educators’ Conference (2017)
• Best Paper Award der AMA Winter Marketing Educators’ Conference (2016)
• Dissertationspreis des Paderborner Hochschulkreises  (PHK) e.V., Universität Paderborn (2013)
• Forschungsstipendium der Deutschen Forschungsgemeinschaft (DFG) (2013) 
• Best Paper Award der AMA Winter Marketing Educators' Conference (2012)
• Overall Best Conference Paper Award der AMA Winter Marketing Educators' Conference (2011)

Monografie

Münkhoff, E. (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse, Wiesbaden: Springer Gabler.

Artikel in referierten Fachzeitschriften

VHB-Jourqual3 Ranking: A

Alavi, S.; Böhm, E.; Habel, J.; Wieseke, J.; Schmitz, C.; Brüggemann, F. (2022). The ambivalent role of monetary sales incentives in service innovation selling, Journal of Product Innovation Management, 39 (3), 445-463.

Garnefeld, I.; Krah, T.; Böhm, E.; Gremler, D. D. (2021). Online reviews generated through product testing: Can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science, 49 (4), 703-722.

Salonen, A.; Terho, H.; Böhm, E.; Virtanen, A.; Rajala, R. (2021). Engaging a product-focused sales force in solution selling: Interplay of individual- and organizational-level conditions, Journal of the Academy of Marketing Science, 49 (1), 139-163.

Garnefeld, I.; Eggert, A.; Husemann-Kopetzky, M.; Böhm, E. (2019). Exploring the link between payment schemes and customer fraud, Journal of the Academy of Marketing Science, 47 (4), 595-616.

Garnefeld, I., Böhm, E., Klimke, L.; Oestreich, A. (2018). I thought it was over, but now it is back: Customer reactions to ex post time extensions of sales promotions, Journal of the Academy of Marketing Science, 46 (6), 1133-1147.

Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2014). Revenue and profit implications of industrial service strategies, Journal of Service Research, 17 (1), 23-39.

VHB-Jourqual3 Ranking: B

Schaefers, T.; Ruffer, S.; Böhm, E. (2021). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration, Industrial Marketing Management, 93, 466-481.

Böhm, E.; Eggert, A.; Terho, H.; Ulaga, W.; Haas, A. (2020). Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling, Journal of Personal Selling and Sales Management, 40 (3), 180-197.

Terho, H.; Eggert, A.; Ulaga, W.; Haas, A.; Böhm, E. (2017). Selling value in business markets: Individual and organizational factors for turning the idea into action, Industrial Marketing Management, 66, 42-55.

Eggert, A.; Böhm, E.; Cramer, C. (2017). Business service outsourcing in manufacturing firms: An event study, Journal of Service Management, 28 (3), 476-498.

Böhm, E.; Eggert, A.; Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 60 (1), 101-111.

Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis, Industrial Marketing Management, 40 (5), 661-670.

VHB-Jourqual3 Ranking: C

Harrmann, L.; Eggert, A; Böhm, E. (2023). Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing, 57 (3), 834-857.

Nicht gelistete Zeitschriften

Böhm, E., Eggert, A., Garnefeld, I., Holzmüller, H., Schaefers, T., Steinhoff, L., Woisetschläger, D. (2022). Exploring the customer journey of voice commerce: A research agenda, Journal of Service Management, 6 (4), 216-231.

Akalan, R.; Böhm, E.; Eggert, A. (2022). Servitization in the manufacturing industry: Where do we stand? Where do we come from?. Journal of Service Management Research, 6 (3), 204-213.

Akalan, R.; Eggert, A.; Böhm, E. (2022). Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms? Journal of Service Management Research, 6 (1), 47-63.

Böhm, E.; Backhaus, C.; Eggert, A.; Cummins, T. (2016). Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective, Journal of Strategic Contracting and Negotiation, 2 (1-2), 128-149 (ausgezeichnet mit Best Paper Award).

Artikel in Sammelbänden

Garnefeld, I.; Böhm, E.; Feider, L. (2016). Retourenmanagement zur Steigerung des Kundenwerts, in: Günther, B.; Helm, S.; Eggert, A. (Hrsg.) Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2. Auflage.

Artikel in referierten Konferenzbänden

Kessing, K.; Garnefeld, I.; Böhm, E (2023). The dark and bright side of online reviews in manufacturer online shops, EMAC Annual Conference, Odense, Denmark.

Hanf, L.; Garnefeld, I.; Böhm, E.; Helm, S. (2023). Stimulating engagement with unboxing videos – Does speech matter? EMAC Annual Conference, Odense, Denmark.

Eggert, A.; Harrmann, L.; Böhm, E. (2022). Digital technology usage as a driver of servitization paths in manufacturing industries, EMAC Annual Conference, Budapest, Hungary.

Kessing, K.; Garnefeld, I.; Böhm, E. (2022). Should manufacturers publish online reviews in their own online shops? EMAC Annual Conference, Budapest, Hungary.

Harrmann, L.; Böhm, E.; Eggert, A. (2021). Exploring the paths towards service growth in manufacturing companies, 2021 Winter AMA Conference Proceedings.

Garnefeld, I.; Krah, T.; Böhm, E.; Gremler, D. D. (2020). Do product testing programs lead to more favorable online reviews?, 2020 Winter AMA Conference Proceedings (ausgezeichnet mit Best Paper Award).

Eggert, A.; Böhm, E.; Akalan, R. Gebauer, H. (2020). Manufacturers’ service growth through mergers and acquisitions – An event study, 2020 Winter AMA Conference Proceedings.

Eggert, A.; Böhm, E.; Akalan, R.; Gebauer, H. (2019). Service growth by acquisition – An event study, 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin.

Salonen, A.; Terho, H.; Böhm, E.; Rajala, R.; Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales, ISBM 2018 Academic Conference, Cambridge, MA.

Salonen, A.; Terho, H.; Böhm, E.; Rajala, R.; Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales? 47rd EMAC Annual Conference, Glasgow, UK.

Henkelmann, S.; Böhm, E.; Cramer, C.; Eggert, A. (2018). The bright and dark side of service quality signals: A contingency perspective, 2018 Winter AMA Conference Proceedings, New Orleans, FL.

Garnefeld, I.; Böhm, E.; Feider, L. (2017). Managing the necessary evil: Can payment methods reduce product returns, 2017 Winter AMA Conference Proceedings, Orlando, FL (ausgezeichnet mit Best Paper Award).

Cramer, C.; Böhm, E.; Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure? 2017 Winter AMA Conference Proceedings, Orlando, FL.

Eggert, A.; Böhm, E.; Cramer, C. (2016). Business Service Outsourcing in Manufacturing Firms: An Event Study. In: ICRM 2016 Proceedings, Toulouse (nominiert für Best Paper Award).

Cramer, C.; Böhm, E.; Eggert, A. (2016). The service award paradox, 45rd EMAC Annual Conference, Oslo.

Cramer, C.; Böhm, E.; Eggert, A. (2016). Understanding service awards: Exploit the bright side, avoid the dark side, 2016 Winter AMA Conference Proceedings, Las Vegas, NV (ausgezeichnet mit Best Paper Award).

Böhm, E.; Backhaus, C.; Eggert, A.; Pitsis, T. (2016). Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective, 2016 Winter AMA Conference Proceedings, Las Vegas, NV.

Eggert, A.; Böhm, E.; Cramer, C. (2015). Stock market reactions to business service outsourcing in manufacturing firms, Proceedings of the 44th EMAC Annual Conference, Leuven.

Feider, L.; Garnefeld, I.; Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? Proceedings of the 44th EMAC Annual Conference, Leuven.

Böhm, E.; Eggert, A.; Terho, H.; Ulaga, W.; Haas, A. (2015). Recognizing value creation opportunities in business markets, 2015 Winter AMA Conference Proceedings, San Antonio, TX.

Eggert, A.; Böhm, E.; Cramer, C. (2015). Stock market reactions to customer service outsourcing in manufacturing firms, 2015 Winter AMA Conference Proceedings, San Antonio, TX.

Kanuri, V.; Münkhoff, E.; Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? ISBM 2014 Academic Conference, San Francisco, CA.

Münkhoff, E.; Eggert, A.; Terho, H.; Haas, A.; Ulaga W. (2014). Salespersons’ solution crafting capability: A knowledge-based perspective, ISBM 2014 Academic Conference, San Francisco, CA.

Eggert, A.; Haas, A.; Terho, H.; Ulaga W.; Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails, ISBM 2014 Academic Conference, San Francisco, CA.

Eggert, A.; Münkhoff, E.; Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance?, Proceedings of the 43rd EMAC Annual Conference, Valencia.

Münkhoff, E.; Garnefeld, I.; Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing, Proceedings of the 42nd EMAC Annual Conference, Istanbul.

Garnefeld, I; Münkhoff, E.; Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?, Proceedings of the 42nd EMAC Annual Conference, Istanbul.

Garnefeld, I.; Münkhoff, E.; Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions, 2012 Summer AMA Conference Proceedings, Chicago, IL.

Eggert, A.; Münkhoff, E.; Thiesbrummel, C. (2012). Growing with industrial services – A configurational approach, 2012 Winter AMA Conference Proceedings, St. Petersburg, FL (ausgezeichnet mit Best Paper Award).

Münkhoff, E.; Garnefeld, I.; Bruns, A. (2011). Time extension of sales promotions – How do customers react?, Proceedings of the 40th EMAC Annual Conference, Ljubljana.

Eggert, A.; Münkhoff, E.; Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? Proceedings of the 40th EMAC Annual Conference, Ljubljana.

Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations, 2011 Winter AMA Conference Proceedings, Austin, TX (ausgezeichnet mit Best Overall Conference Paper Award).

Münkhoff, E.; Garnefeld, I.; Hogreve, J.; Eggert, A. (2010). Referral reward programs: A means for service recovery? Proceedings of the 18th International Colloquium on Relationship Marketing, Reading.

Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2010). Disentangling the revenue and cost implications of the service transition: A latent growth analysis, Proceedings of the ISBM 2010 Academic Conference, Boston, MA.

Eggert, A.; Hogreve, J.; Ulaga, W.; Münkhoff, E. (2010). Industrial services, product innovations, and firm profitability: A longitudinal analysis, Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, Karlstad.

Garnefeld, I.; Münkhoff, E.; Hogreve, J.; Eggert, A. (2010). Exploring the effects of referral reward programs on satisfied and dissatisfied customers, 2010 Winter AMA Conference Proceedings, New Orleans, LA.

Garnefeld, I.; Münkhoff, E.; Hogreve, J.; Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? Proceedings of the 15th AMS World Marketing Congress, Oslo.

Garnefeld, I.; Münkhoff, E.; Hogreve, J.; Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior, Proceedings of the 38th EMAC Annual Conference, Nantes.