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Julia Rötzmeier-Keuper

Kontakt
Vita
Publikationen
 Julia Rötzmeier-Keuper

Dienstleistungsmanagement

Wissenschaftliche Mitarbeiterin

Telefon:
+49 5251 60-1686
Fax:
+49 5251 60-4314
Büro:
Q 3.343
Sprechzeiten:

Nach Vereinbarung

10/2009 - 03/2013

Master of Science Wirtschaftswissenschaften

01/2007 - 09/2009

Bachelor of Arts Wirtschaftswissenschaften

08/2004 - 06/2006

Veranstaltungskauffrau (IHK)

Journals

Wünderlich, N. V., Hogreve, J., Chowdhury, I. N., Fleischer, H., Mousavi, S., Rötzmeier-Keuper, J., & Sousa, R. (2019). Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. Journal of Business Research.

Rötzmeier-Keuper, J., Hendricks, J., Wünderlich, N. V., & Schmitz, G. (2018). Triadic relationships in the context of services for animal companions. Journal of Business Research, 85, 295-303.

Presentations

Rötzmeier-Keuper, Julia & Wünderlich, Nancy V. (2017): Dilemmas in Complex Service Encounters - Exploring Relationship Interdependencies. Presentation at the 2nd EMAC Junior Faculty & Doctoral Student Research Camp, Vienna, Austria, August 2017.

Rötzmeier-Keuper, Julia & Wünderlich, Nancy V. (2017): Exploring Dilemmas in Triadic Service Relationships. Presentation at the International Conference on Service and Technology Marketing, Zurich, Switzerland, August 2017.

Rötzmeier-Keuper, Julia & Wünderlich, Nancy V. (2015): Services for animal companions: A typology of service relationship styles. Presentation at the 2015 Conference on Service and Technology Marketing, Paderborn, Germany, November 2015.

Kellner, Laura; Rötzmeier-Keuper, Julia & Wünderlich, Nancy V. (2015): When and why do negative feelings about consumption have an impact on consumption behavior? Poster Presentation at the 2015 Consumer Culture Theory Conference, Fayetteville, USA, June 2015.

Schmitz, Gertrud; Dapper, Kristina; Wünderlich, Nancy V. & Rötzmeier-Keuper, Julia (2015): Tierdienstleistungen: Stand der Forschung und explorative Befunde. Presentation at Workshop Dienstleistungsmarketing, Berlin, Germany, February 2015.

Rötzmeier-Keuper, Julia & Wünderlich, Nancy V. (2014): Exploring relationship interdependencies in the service encounter. Qualitative Insights from the Pet-Services Sector. Presentation at the 2014 - Conference on Service and Technology Marketing, Passau, Germany, November 2014.

Rötzmeier-Keuper, Julia & Kellner, Laura (2014): What does a typhoon have to do with online banking? The dark side of technology usage from the customer's perspective. Poster Presentation at the 2014 - Conference on Service and Technology Marketing, Passau, Germany, November 2014.

Rötzmeier-Keuper, Julia (2013). Beziehungsqualität in Dienstleistungstriaden - Untersucht am Beispiel des Marktes für Tierdienstleistungen. Poster Presentation at the 2013 - Conference on Service and Technology Marketing, Zurich, Switzerland, November 2013.

Proceedings

Rötzmeier-Keuper, Julia & Nancy V. Wünderlich (2017): How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In: Proceedings of the 2017 Frontiers in Service Conference, New York City, USA, June 2017.

Rötzmeier-Keuper, Julia & Wünderlich, Nancy V. (2014): Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In: Proceedings of the 39th Annual Macromarketing Conference, London, Great Britain, July 2014.

Rötzmeier-Keuper, Julia & Wünderlich, Nancy V. (2014): Interdependent Relationships Between and among Service Providers and Customer Collectives. In: Proceedings of the AMA SERVSIG International Service Research Conference, Thessaloniki, Greece, June 2014.

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